WELCOME TO BREYT DEZAIN

Change the plan, never the goal.

Your direction is more important than your speed.

We will either find a way, or make one.

Hannibal 247-182 BC

Don’t design for designers. Design for people.

If you want to create a great design, don’t study design books.

Study sculpture, paintings, cars, watches, philosophers, movies, fiction, music, people. Study the world.

Nobody reads advertising. People read what interests them, and sometimes it’s an ad.

Howard Luck Gossage

Rolex sells status, not watches. Supreme sells scarcity, not clothing. Harley-Davidson sells a lifestyle, not bikes. Apple sells simplicity and style , not electronics. Great marketing sell feelings, not products.

Having access to people smarter than you is a blessing, not a threat.

If you find someone better than you, work with them, do not enter into competition.

If you want an extraordinary life, you need to give up a normal one.

Creative people need time to sit around and do nothing.